Awtomic Blog

Collection of articles about subscriptions, product features, DTC growth, and industry best practices.

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A Practical Guide to Using AI for Wineries

A practical breakdown of how wineries should actually be using AI today. Based on a conversation between Awtomic Founder & CEO Emily Yuhas and Treasury Wine Estates’ Shem Swerkes, this guide focuses on where AI creates real leverage across content, operations, and customer experience.

Why Wineries Are Leaning Into Technology for Growth

Wineries have always operated differently from traditional ecommerce businesses, building growth around relationships and in-person experiences. But as customer behavior shifts online, wineries are adopting more flexible technology to extend those experiences digitally, focusing on improving retention, enabling experimentation, and supporting long-term growth without losing what makes them unique.

Why More Wineries are Reimagining Wine Clubs with Shopify + Awtomic

For years, wineries evaluating new technology have asked the same question: “Can it handle my clubs and tasting room?” While that’s still important, the bigger question today is: “Can this platform help me grow into the future?”

Boosting Wine Club Retention & Loyalty with Awtomic Moments

Looking for innovative ways to keep your wine club members engaged? Awtomic Moments lets you visualize and gamify retention—helping wineries build long-term loyalty, increase average order value, and create personalized rewards program

Shopify for Wineries: Addressing the "One-Stop Shop" Concern

Wondering if Shopify or a Wine-focused platform is the best ecommerce solution for your winery? Learn why Shopify’s ecosystem, app support, and agency partnerships make it a powerhouse for wineries looking to grow online.