Awtomic Blog

Collection of articles about subscriptions, product features, DTC growth, and industry best practices.

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Adapting Your Wine Club for the Next Generation of Wine Lovers

the next generation wants more flexibility and customization from their wine clubs. They don’t want to be locked into the same wines every month. They want to pick and choose. But how do you make that work when you’re used to doing things the old school way? Well, by harnessing the power of Shopify and Awtomic, you can easily create a customizable wine club that delivers exactly what your younger customers crave. In this post, we’ll walk through the steps to adapt your wine club for the next generation of wine lovers.

Streamline Your Wine Club Operations With Shopify and Awtomic

It's time to cut down your operational costs and provide your wine club members with a modern e-commerce experience. Learn more about the benefits of Shopify+Awtomic as a wine club solution that can power the digital future of your brand.

Firestone Walker Brewing drives club engagement and cuts operational costs in half with Awtomic

After years of giving special gifts with each club shipment, the Firestone team tried Awtomic’s new feature that allows you to give subscribers the option between multiple gift choices as a reward with the Moments feature. Micaela set up a moment that lets each member pick between a trucker hat and a bucket hat. Within a few hours, more than 70% of the members had jumped in and chosen their gifts. “Adding in that layer of customization for the customer is such a huge win and it’s amazing to do it without complicating operations,” Micaela says. “You don't find that balance very often - usually you’re sacrificing one or the other.”

How Savorista delivers decaf delight with Awtomic's Shuffle

“Sometimes people didn't know what they wanted to try. They kind of like having someone make the choice for them and the surprise of getting something new every time the package hit their mailbox. Some people use it as a way to rotate between different coffees and then find one they love and other people just love the variety and the surprise each month.” - Kait Brown, Founder

How Olive My Pickle Boosted Conversion by 30% with Awtomic Build-a-box

The Olive My Pickle team transitioned to using Awtomic’s build-a-box for all of their bundles, allowing them to easily communicate minimum requirements and benefits. This change alone resulted in a 15% improvement in conversion, and 30% higher cart competition rate.